Magazines in decline? Guess again.

Marketers are buying fewer ad pages in magazines this year amid a lot of economic worries and ever-proliferating alternatives, but magazine readers are not going anywhere. If anything, magazine audiences are getting bigger and often younger too, according to a Mediaedge:cia analysis of last month’s benchmark spring MRI research report.

Marketers, Don’t Just Blindly Follow Latest Media Trends

Why ‘Because All the Cool Kids Are Doing It’ Isn’t a Good Excuse for Running to Nontraditional Media

By Greg Andersen

Published: June 02, 2008

In a media environment that is increasingly defined by the trendiness that afflicts a whole bunch of other categories, brands run the risk of looking like an outsider trying to seem with it, unsure of why we’re there or what we’re supposed to do to become a valuable member of the community. … FULL ARTICLE