Why ‘Because All the Cool Kids Are Doing It’ Isn’t a Good Excuse for Running to Nontraditional Media
Published: June 02, 2008
In a media environment that is increasingly defined by the trendiness that afflicts a whole bunch of other categories, brands run the risk of looking like an outsider trying to seem with it, unsure of why we’re there or what we’re supposed to do to become a valuable member of the community. … FULL ARTICLE
