Tissue Pack Advertising

One of the more clever concepts in awareness marketing in Japan is starting to get attention in the United States, advertising on the front of small packs of tissues.  Advertising agencies have stuck logos on just about everything imaginable, but how many times in the winter do you wish you had a small packet of tissues handy to take care of a runny nose?

Social Networking NOT the Next Big Thing

Well another social networking site bit the dust today as “Tickle” a site owned by Monster.com is shutting down. Tickle was a social networking and advice site that offered free tests to users – sort of a permission marketing concept. The news follows other recent failed attempts by Conde Nast and Verizon as reported in a recent article in Silicon Alley Insider.

Marketers, Don’t Just Blindly Follow Latest Media Trends

Why ‘Because All the Cool Kids Are Doing It’ Isn’t a Good Excuse for Running to Nontraditional Media

By Greg Andersen

Published: June 02, 2008

In a media environment that is increasingly defined by the trendiness that afflicts a whole bunch of other categories, brands run the risk of looking like an outsider trying to seem with it, unsure of why we’re there or what we’re supposed to do to become a valuable member of the community. … FULL ARTICLE