Buying power, income on the rise
Call them Generation Y, millennials or whatever you choose. Just don’t ignore them.
Young consumers in the US wield considerable buying power. Among 13 to 21 year-olds alone, over $120 billion was spent in 2007, according to The Harris Poll. Definitions vary, but millennials are generally considered those born from 1979 to 1999. Read the rest of this entry »
