If you have ever attended a business plan seminar, an elevator pitch class or a forum on how to pitch your company to investors you will realize a common theme exists – your idea provides a solution to what problem? Another way to describe this concept is what value do you provide to your target audience? Generally this concept is held in high regard – except in the world of the Internet business.
Almost on a daily basis there appears an entrepreneur with a new widget or concept that has little market value. One of the most recent examples is Cuil, a search engine launched last month by a few x-Google employees claiming a better search engine. Even if technically it is true, to the average user it offers no visible advantage. And because the search results return in a manner that is unfamiliar on the site it appears different but offers no real advantage. Might be some brilliant technology folks, but did they ever ask what problem they are solving for their respective target market? Read the rest of this entry »
